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Online marketing is the fastest-growing, most cost-efficient, and highly effective marketing medium in the 21st century. It has a global reach, is automated and enhanced with analytical tools, supports a wide range of media formats, and allows for precise targeting. Additionally, it is time-sensitive, closely monitored, and highly measurable.

Online marketing encompasses search engines, public sharing sites, social networks, and mobile applications. Each of these online platforms has its own terms and conditions, objectives, goals, target audiences, reach, functionality, and analytical tools.

A fundamental aspect of online marketing is appearing in search results. This is accomplished through direct listing registering your website with search engines like google, msn explorer, yahoo, Firefox, etc, Else wise through indirect listing by creating accounts on registered platforms like social media networks or public sharing sites like YouTube. It's important to understand the varying capabilities and strategic implications of each approach.

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