Mobile websites and mobile apps can look very similar, as determining which is most suited depends upon a number of factors, including needs, target audiences, available budget, intended purpose and required features. If your are looking for micro analytical tools of users behaviors, then a mobile application is the right choice. However, both apps and websites requires internet connection for updated functionality and special features, as both have many of the same options, such as one-click calling, social sharing, eCommerce, and click-to-map navigation option.